Question 1

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Accepted Answer

A)   ubiquity
B)   global reach
C)   universal standards
D)   social technologyE) B) and D)
F) B) and C)

Question 2

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Question 3

You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function?

Accepted Answer

A)   number of unique visitors
B)   pages visited
C)   products purchased
D)   secure credit card clearingE) None of the above
F) A) and B)

Question 4

Transaction brokers

Accepted Answer

A)   generate revenue from advertising or from directing buyers to sellers.
B)   save users money and time by processing online sales transactions.
C)   provide a digital environment where buyers and sellers can establish prices for products.
D)   sell physical products directly to consumers or individual businesses.E) A) and C)
F) B) and C)

Question 5

Which of the following is the least costly way to build a Web site?

Accepted Answer

A)   Outsource the Web site development to overseas vendors.
B)   Use a hosted solution and pre-built templates.
C)   Build your site yourself from scratch using existing software.
D)   Use a site-building package.E) A) and D)
F) B) and C)

Question 6

Which of the following businesses utilizes the content provider Internet business model?

Accepted Answer

A)   Amazon.com
B)   eBay.com
C)   CNN.com
D)   Motocross.comE) None of the above
F) B) and C)

Question 7

Consumer e-commerce is still growing at approximately 25% annually.

Accepted Answer

A) True 
 B)False

Question 8

Consumers selling goods and services electronically to other consumers best describes

Accepted Answer

A)   disintermediation.
B)   C2C e-commerce.
C)   M-commerce.
D)   B2C e-commerce.E) A) and B)
F) B) and C)

Question 9

You are advising an accounting firm that wants to establish its first Web site. Approximately how much of the Web site budget should you assign to purchasing software?

Accepted Answer

A)   10 percent
B)   25 percent
C)   50 percent
D)   none, as no software will need to be purchasedE) A) and B)
F) None of the above

Question 10

Which of the following is an example of a geosocial mobile service?

Accepted Answer

A)   Kickstarter.com
B)   Foursquare
C)   Shopkick
D)   FacebookE) A) and B)
F) A) and C)

Question 11

In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?

Accepted Answer

A)   subscription
B)   free/freemium
C)   transaction fee
D)   salesE) All of the above
F) B) and C)

Question 12

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A)   eBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)   Flickr provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.E) A) and C)
F) A) and B)

Question 13

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called

Accepted Answer

A)   e-procurement.
B)   SCM.
C)   procurement.
D)   sourcing.E) C) and D)
F) All of the above

Question 14

Which of the following best illustrates the affiliate revenue model?

Accepted Answer

A)   eBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)   Flickr provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.E) A) and C)
F) A) and B)

Question 15

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 16

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Accepted Answer

Student answers will vary. A sample answ...

Question 17

You are building an e-commerce Web site that will sell e-books and are looking for a hosted solution. Which of the following functionalities is least important for your business goals?

Accepted Answer

A)   site tracking system
B)   inventory management
C)   digital catalog
D)   customer databaseE) C) and D)
F) A) and B)

Question 18

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Accepted Answer

A)   ubiquity
B)   personalization/customization
C)   richness
D)   interactivityE) B) and C)
F) None of the above

Question 19

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Accepted Answer

A)   exchange.
B)   vertical market.
C)   private exchange.
D)   e-hub.E) B) and D)
F) B) and C)

Question 20

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Accepted Answer

A)   prediction markets.
B)   behavioral targeting.
C)   long-tail marketing.
D)   crowdsourcing.E) None of the above
F) All of the above

Exam 10: E-Commerce: Digital Markets, Digital Goods

Consumer e-commerce is still growing at approximately 25% annually.

Correct AnswerverifiedShow Answer

You are advising an accounting firm that wants to establish its first Web site. Approximately how much of the Web site budget should you assign to purchasing software?

Correct AnswerverifiedShow Answer

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Correct AnswerverifiedStudent answers will vary. A sample answ...View AnswerShow Answer

You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function?

Correct AnswerverifiedShow Answer

In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?

Correct AnswerverifiedShow Answer

Which of the following is an example of a geosocial mobile service?

Correct AnswerverifiedShow Answer

Which of the following best illustrates the affiliate revenue model?

Correct AnswerverifiedShow Answer

Which of the following is the least costly way to build a Web site?

Correct AnswerverifiedShow Answer

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Correct AnswerverifiedShow Answer

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Correct AnswerverifiedShow Answer

All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.

Correct AnswerverifiedShow Answer

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Correct AnswerverifiedShow Answer

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called

Correct AnswerverifiedShow Answer

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Correct AnswerverifiedShow Answer

Which of the following businesses utilizes the content provider Internet business model?

Correct AnswerverifiedShow Answer

Which of the following best illustrates the transaction fee revenue model?

Correct AnswerverifiedShow Answer

You are building an e-commerce Web site that will sell e-books and are looking for a hosted solution. Which of the following functionalities is least important for your business goals?

Correct AnswerverifiedShow Answer

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Correct AnswerverifiedShow Answer

Consumers selling goods and services electronically to other consumers best describes

Correct AnswerverifiedShow Answer

Transaction brokers

Correct AnswerverifiedShow Answer

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Student answers will vary. A sample answ...
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