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Exam 5: Consumer Behaviour

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Question 21

Multiple Choice

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After Paris Hilton wore big-shaped oval sunglasses, more and more individuals began wearing these sunglasses. Paris Hilton would be referred to as a:

A) opinion leader
B) achiever
C) brand setter
D) decision maker

E) C) and D)
F) A) and B)

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Question 22

Multiple Choice

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Students who wear sweatshirts displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) ________group.

A) dissociative
B) membershi p
C) aspiration
D) identificatio n

E) C) and D)
F) A) and B)

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Question 23

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The purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states are all examples of:

In the first chapter of this text, the authors describe how marketing is not something alien to you like Shakespeare or physics - it is something you are already very familiar with because you observe marketing throughout many different facets of life. The Authors hoped you would use_________ to conclude marketing is an interesting subject And worthy of your time and effort.

Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when given blind tests (i.e. taste or use of the products without labels) . Such products include cigarettes, beer, liquors, and cosmetics. Nonetheless, even when prices are similar, consumers have strong preferences for specific brands of these products. This strong brand preference is the result of:

The famous experiment wherein Dr. Pavlov presented dogs with food at the same time as he rang a bell; this resulted in dogs that salivated when the bell was rung even when food was not presented. What principle related to consumer behaviour did this research involve?

David works in the sales department for a mid-sized hardware manufacturer, he has a growing family at home and the budget is always tight. He often travels the province and receives a commission on sales that he makes. How is David likely to view receiving commission for completing sales?

An ad for State Farm life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the needs in the hierarchy of needs?

All of the following statements about changing consumer attitudes are true except?

Which of the following is NOT a method marketers can use to reduce perceived risk for consumers?

As an aspiring athlete you train hard several times during the week. Your coach asks you to train in a specific 'heart rate zone,' however, you do not possess the required equipment to accurately measure your heart rate during training. You know to improve your training you must fix this issue, what have you experienced?

The Lee family is composed of five children, a mother, a father, and one set of grandparents. The family has to decide whether to move the grandparents to an assisted living facility. In terms of the roles played by individual family members, the grandparents are the only family members who will have the role of:

Americans and Germans are relatively more assertive than Russians and the English, when you define individuals using:

Sid's friend Jerry turns 40 next week and will have a party. Sid decided to purchase some vintage wine as a present. Because they like the wines Sid scanned his memory for various wine options. This is an example of what part of the consumer purchase decision process?

Smartphones have been available for quite a while and Samsung is a recognized brand name of cell phones. Smartphones that can use touchscreens are commonplace. Samsung newest phone (the S4) uses eye-tracking, so users do not have to use the touchscreen. Promoting a new benefit of eye-tracking should lead to a favourable attitude toward the smartphone by:

For which of the following products is perceived risk likely to be the greatest for a female who has just taken her first job after college graduation?

A mode of living that is identified by how people spend their time and resources; what they consider important in their environment; and what they think of themselves and the world around them is known as a(n) :

Which of the following statements is true?

Five situational influences have an impact on a consumer's purchase decision process which are the purchase task, social surroundings, physical surroundings, temporal effects, and:

When you set out to buy a Blu-ray player for yourself, factors you might consider before purchase, which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands, are called