Question 1

Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?

Accepted Answer

A)  an innovation.
B)  communication through certain channels.
C)  new ideas are communicated over time.
D)  new ideas are sent to members of a social system.
E)  new ideas are automatically placed in an incubation zone.F) C) and D)
G) A) and B)

Question 2

According to Everett Rogers,the goal of the diffusion researcher and the marketer are to shorten the time lag between:

Accepted Answer

A)  the time that a product is made and the time that retailers place the product in inventory.
B)  the time that a budget is constructed and the time needed funds reach communication channels.
C)  the time that an investment is made and the time that a profit is turned.
D)  introduction of an idea or product and its widespread adoption.
E)  introduction of an idea or product and when revisions can be made.F) A) and E)
G) A) and D)

Question 3

Describe the process called product homologation.

Accepted Answer

Product homologation is used to describe...

Question 4

Fiona asked her product manager for samples to give to potential consumers in Madrid,her new European market.Fiona is trying to reduce the degree of economic and/or social risk,or ________________ associated with product use.

Accepted Answer

A)  relative advantage.
B)  compatibility.
C)  complexity.
D)  trialability.
E)  observability.F) D) and E)
G) B) and C)

Question 5

Consumer services are distinguished by four unique characteristics--intangibility,inseparability,homogeneity,and longevity.

Accepted Answer

A) True 
 B)False

Question 6

Brand image is at the very core of business identity and strategy.

Accepted Answer

A) True 
 B)False

Question 7

Global collaboration as a source of innovative ideas is now being referred to as "open innovation."

Accepted Answer

A) True 
 B)False

Question 8

All of the following can be considered to be advantages of private brands that appear in foreign markets EXCEPT:

Accepted Answer

A)  they receive greater manufacturer advertising budgets.
B)  they provide the retailer with high margins.
C)  they receive preferential shelf-space.
D)  they have strong in-store promotion.
E)  they are quality products at low prices.F) B) and E)
G) A) and E)

Question 9

Product ___________ is used to describe the changes mandated by local product and service standards.

Accepted Answer

The answer of Product ___________ is used to describe the...

Question 10

Discuss the two dimensions of quality.

Accepted Answer

The two dimensions of quality are market...

Question 11

Consumer services are distinguished by four unique characteristics.List and characterize each of these four unique characteristics.

Accepted Answer

The characteristics are (a)intangibility...

Question 12

Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe,an Adidas stronghold.Describe the impact that the country-of-origin effect might have on your chances of success.

Accepted Answer

The country-of-origin effect can be defi...

Question 13

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

Accepted Answer

A)  the use of the internet in the diffusion process
B)  the age appearance of the innovation
C)  the number of marketing personnel dedicated to diffusion
D)  the shelf live of the diffusion object
E)  the perceived attributes of the innovationF) None of the above
G) B) and E)

Question 14

In some countries maintenance of automobiles is not the norm.Cars are not repaired until they break down.Since the consumer is automatically angry with the manufacturer when something goes wrong with the car,repair and maintenance has become a concern of the various automobile manufacturers in this market.In which of the following components of the product component model would management need to make improvement if problems such as the one above are going to be solved?

Accepted Answer

A)  core component
B)  support services component
C)  packaging component
D)  functional component
E)  global componentF) A) and B)
G) B) and D)

Question 15

The European Commission (EC)mandate requires a product to be evaluated from manufacturing to disposal.

Accepted Answer

A) True 
 B)False

Question 16

An important first step in adapting a product to a foreign market is to determine:

Accepted Answer

A)  the degree of newness as perceived by the intended market.
B)  the cost of the adapted product in the foreign market.
C)  the advertising parallels with the domestic market.
D)  the ability of a sales force to sell the product.
E)  the match to religious doctrine(s) in the foreign country.F) None of the above
G) A) and E)

Question 17

Installation,repair and maintenance,deliveries,and warranties are all found in which of the following components of the product component model used in the text?

Accepted Answer

A)  core component
B)  support services component
C)  packaging component
D)  functional component
E)  global componentF) B) and D)
G) A) and B)

Question 18

Innovative product ideas reach markets with varying rates of diffusion based on the time variable.All of the following are actual examples of this phenomenon EXCEPT:

Accepted Answer

A)  microwave ovens took 20 years to catch on in the United States.
B)  the contraceptive pill took only a few years to be accepted in the United States.
C)  modern math took only about five years to be diffused through the U.S.school systems.
D)  the idea of kindergartens took nearly 50 years to gain total acceptance in the United States.
E)  Color televisions were available in 1949 but not widely accepted in the market until 1985.F) None of the above
G) A) and D)

Question 19

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

Accepted Answer

A)  the use of the internet in the diffusion process
B)  the age appearance of the innovation
C)  the number of marketing personnel dedicated to diffusion
D)  the method used to communicate the idea
E)  the shelf live of the diffusion objectF) None of the above
G) B) and D)

Question 20

The ________ component of the product component model consists of trademarks,brand names,legal,price,quality,package,and styling.

Accepted Answer

The answer of The ________ component of the product component...

Exam 12: Products and Services for Consumers

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

Correct Answer
verified

Brand image is at the very core of business identity and strategy.

Correct Answer
verified

An important first step in adapting a product to a foreign market is to determine:

Correct Answer
verified

The European Commission (EC)mandate requires a product to be evaluated from manufacturing to disposal.

Correct Answer
verified

Product ___________ is used to describe the changes mandated by local product and service standards.

Correct Answer
verified

All of the following can be considered to be advantages of private brands that appear in foreign markets EXCEPT:

Correct Answer
verified

The ________ component of the product component model consists of trademarks,brand names,legal,price,quality,package,and styling.

Correct Answer
verified

According to Everett Rogers,the goal of the diffusion researcher and the marketer are to shorten the time lag between:

Correct Answer
verified

Discuss the two dimensions of quality.

Correct Answer
verified
The two dimensions of quality are market...
View Answer

Describe the process called product homologation.

Correct Answer
verified
Product homologation is used to describe...
View Answer

Installation,repair and maintenance,deliveries,and warranties are all found in which of the following components of the product component model used in the text?

Correct Answer
verified

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

Correct Answer
verified

Consumer services are distinguished by four unique characteristics.List and characterize each of these four unique characteristics.

Correct Answer
verified
The characteristics are (a)intangibility...
View Answer

Fiona asked her product manager for samples to give to potential consumers in Madrid,her new European market.Fiona is trying to reduce the degree of economic and/or social risk,or ________________ associated with product use.

Correct Answer
verified

Global collaboration as a source of innovative ideas is now being referred to as "open innovation."

Correct Answer
verified

Innovative product ideas reach markets with varying rates of diffusion based on the time variable.All of the following are actual examples of this phenomenon EXCEPT:

Correct Answer
verified

Correct Answer
verified

Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?

Correct Answer
verified

Consumer services are distinguished by four unique characteristics--intangibility,inseparability,homogeneity,and longevity.

Correct Answer
verified

Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe,an Adidas stronghold.Describe the impact that the country-of-origin effect might have on your chances of success.

Correct Answer
verified
The country-of-origin effect can be defi...
View Answer

Exam 12: Products and Services for Consumers

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

Correct AnswerverifiedShow Answer

Brand image is at the very core of business identity and strategy.

Correct AnswerverifiedShow Answer

An important first step in adapting a product to a foreign market is to determine:

Correct AnswerverifiedShow Answer

The European Commission (EC)mandate requires a product to be evaluated from manufacturing to disposal.

Correct AnswerverifiedShow Answer

Product ___________ is used to describe the changes mandated by local product and service standards.

Correct AnswerverifiedShow Answer

All of the following can be considered to be advantages of private brands that appear in foreign markets EXCEPT:

Correct AnswerverifiedShow Answer

The ________ component of the product component model consists of trademarks,brand names,legal,price,quality,package,and styling.

Correct AnswerverifiedShow Answer

According to Everett Rogers,the goal of the diffusion researcher and the marketer are to shorten the time lag between:

Correct AnswerverifiedShow Answer

Discuss the two dimensions of quality.

Correct AnswerverifiedThe two dimensions of quality are market...View AnswerShow Answer

Describe the process called product homologation.

Correct AnswerverifiedProduct homologation is used to describe...View AnswerShow Answer

Installation,repair and maintenance,deliveries,and warranties are all found in which of the following components of the product component model used in the text?

Correct AnswerverifiedShow Answer

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

Correct AnswerverifiedShow Answer

Consumer services are distinguished by four unique characteristics.List and characterize each of these four unique characteristics.

Correct AnswerverifiedThe characteristics are (a)intangibility...View AnswerShow Answer

Fiona asked her product manager for samples to give to potential consumers in Madrid,her new European market.Fiona is trying to reduce the degree of economic and/or social risk,or ________________ associated with product use.

Correct AnswerverifiedShow Answer

Global collaboration as a source of innovative ideas is now being referred to as "open innovation."

Correct AnswerverifiedShow Answer

Innovative product ideas reach markets with varying rates of diffusion based on the time variable.All of the following are actual examples of this phenomenon EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?

Correct AnswerverifiedShow Answer

Consumer services are distinguished by four unique characteristics--intangibility,inseparability,homogeneity,and longevity.

Correct AnswerverifiedShow Answer

Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe,an Adidas stronghold.Describe the impact that the country-of-origin effect might have on your chances of success.

Correct AnswerverifiedThe country-of-origin effect can be defi...View AnswerShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The two dimensions of quality are market...
View Answer

Correct Answer
verified
Product homologation is used to describe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The characteristics are (a)intangibility...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The country-of-origin effect can be defi...
View Answer